Macromedia, now owned by Adobe, created the SWF file to display ActionScript, multimedia, and vector graphics. This file type can also contain text. SWF files can be played in browsers that have the appropriate flash plugins installed and include animations that have different levels of interactivity as well as function. Originally developed for the Shockwave Player, SWF once stood for Shockwave Flash. SWF files are binary which means they are stored as 8-bit bytes. The latest version supports bidirectional text as well as complex scripts, expanding text capabilities. This will allow users the ability to embed JPEG images. SWF files can be opened and run by Adobe Flash Player and browsers with the flash plugin.